Open a house
Start from any of the 140 ready designs in the catalogue. Place it on the plot — it stays fully editable once placed.
Use case · Housing developers
Sell the estate from one live design.
Off-plan marketing sells a house that isn't there yet. A render sits still; a PDF floor plan doesn't open a door. Builder puts the development in the browser: buyers walk the front door from a link, the real sun plays over every plot, and the house-reveal animation cuts into social clips. One design, reused across every sales channel.
The pipeline
One design. Many winners.
Turn it to the plot
North is −Z and the plot turns under the sky. Same typology, honest orientation for every plot type in the estate.
Walk buyers through
A link opens the design in their browser — first-person, WASD to walk, E opens the door in front of them. No install, no app.
Cut the reveal
On load the house builds itself — walls sweep round, the roof cranes on last, planting fills in. Capture it once; every cutdown is true to the design.
Give each channel its link
Buyers get a viewer link that writes nothing — enforced by the server. The site team gets editor rights on the areas they own: the outside, the inside, the garden.
Reuse everywhere
Phone at the sales office, laptop in the buyer's kitchen, QR on the hoarding. One design, every sales channel.
The anatomy of a launch that performs.
Builder covers the off-plan checklist natively — nothing leaves the tab.
- No install for buyers — the walkthrough is a URL: WebGL2 in the browser they already have, no app, no plugin
- One design per development — swap clinker brick for render once; every channel changes with it
- The sun they'll actually get — real solar position (Meeus ephemeris): pick place, date and hour; the shadows are the ones the house would really cast
- Guided viewings with voice — WebRTC voice, browser-to-browser, up to 8 seats; presence puts everyone in the scene
- Social cutdowns of the reveal — the house-reveal animation plays on load; first click skips it, so you record clean passes deliberately (
?reveal=0turns it off) - Buyers see it lived-in — 21 distinct people can stand in the scene, name over head, present in every view
- Every change undoable — the sales team edits the design without a render queue in the loop
"We used to re-brief renders every time a house type changed. Now one design covers the launch — turn the plot, play the June sun, walk the buyer in through the front door."
— one design, every sales channelPlot 12. Midsummer. 15:40.
The house sells before the crane arrives.
One design walks, orbits and reveals — in every browser your buyers already own. The render queue stays empty.
Open the designerOne design in. Every channel out.
The same house, at every touchpoint.
The sales loop runs without a render queue: the design is the marketing asset, the walkthrough is the viewing, and the reveal animation is the social cut. Reviewed in one shared room before anything ships.
- Off-plan walkthroughs — buyers walk the actual plan in first person, on the laptop they already have
- The reveal animation is the ad — foundation, walls sweeping round, windows snapping in, the roof craned on last
- One design across the channels — sales office, buyer meeting, social clip, site hoarding QR
- Voice in the room — up to 8 seats, browser-to-browser; the mic track is stopped, not disabled, when it's off
- Buyer trust by physics — sun colour keyed to elevation: white at noon, gold at 12°, orange on the horizon
Why sales teams pick Builder over the usual stack.
| Job | Usual stack | Builder |
|---|---|---|
| Off-plan visuals | Static renders per house type | One live design, re-oriented per plot |
| Buyer walkthroughs | Sales office only | Browser link, first-person, any laptop |
| Social cutdowns | Editor + bought renders | Record the reveal — it plays in the tab |
| Design changes | Re-render cycle, days | Edit live, every change undoable |
| Buyer review | PDF + email | Viewer link — writes nothing, server-enforced |
| Sun claims | Artist's impression | Real ephemeris — place, date, hour |
| Guided viewings | Call software + screen share | Live room, 8 voice seats, presence in every view |
One design.
Every sales channel.
Start free. Open a house from the catalogue, turn it to the plot, send the link.