Study every plot
Place the house on each plot and let the real sun speak: a north-facing terrace, an evening shadow from the neighbours' roofline, solstice extremes. Orientation becomes a selling point, not a fine print.
Use case
Off-plan buyers buy orientation, daylight and a garden they can't see yet. Put them inside it: plot-by-plot sun studies with the real ephemeris, a sales configurator built from the 140-house catalogue, and walkthroughs that open from a link.
The sales loop
Place the house on each plot and let the real sun speak: a north-facing terrace, an evening shadow from the neighbours' roofline, solstice extremes. Orientation becomes a selling point, not a fine print.
140 ready designs — single storey, attic, two storey — placed on the buyer's plot and kept editable. Swap finishes from the 64 procedural materials while the buyer watches.
A voice room, up to 8 people, browser to browser. The buyer walks the corridor in first person while the salesperson answers out loud — no showroom required.
Viewer links open on any device with a browser — no account needed to look, writes nothing enforced server-side. The design IS the sales material.
The kit
Same house, four orientations, four June afternoons. The buyer sees the real shadow on the real plot — not an artist's impression of sunshine.
The Houses panel is a showroom: place a design, re-roof it, re-skin it, re-garden it. Nothing is pre-baked, so everything is negotiable on site.
Buyers walk what doesn't exist yet — storeys, stairs, the view from the attic window. E opens the door in front of them.
The 11-pass post stack — god rays, hexagonal DOF, 3D LUT film grade — turns the same design into campaign imagery. 7 film looks, saved with the design.
Saturday viewings, 11 plots
Set the place, pick the date, play the day in 45 seconds. The terrace shadow answers in seconds — and the buyer books the second viewing before the coffee arrives.
Run the studySun studies, the catalogue as configurator, walkthroughs — one link per buyer.
Illustrations by GetIllustrations.com (Angle pack).